Red Box podcast - Does Negative Campaigning Work?

Ali joined the Times' Red Box's Patrick Maguire to discuss political advertising - does going negative deliver, or do we all suffer when the parties get down in the gutter? The discussion followed the UK Labour party's decision to run a series of personal 'attack ads', targeted at UK PM Rishi Sunak.


Ali shared her insights on negative (and continuous) campaigning and its impacts on polarization, something we dig into in Poles Apart. You can listen back to the podcast here.

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