Oops, not sure how you ended up here. Click on the link below to take our quiz.

Take the quiz

Thanks for taking the quiz:
You scored


Wow, you can see that identities don’t always align neatly. Congratulations.

Can you do it again?

Shades of grey

We don’t all fit into neat boxes, huh.

Why not try again?

Voters are complicated.

Sometimes they may even seem irrational to you.

Take a deep breath, and try again.

Feelings, not facts, generally shape our behaviour towards each other. Classifying people into in-groups, where we agree and can see nuance, and out-groups, where we do not. 

As our political conflicts increasingly extend into other areas - our work, our investment decisions, who we live or fall in love with - society fractures. 

What can we all do about it? Find out more in Poles Apart.

Share Your result

Where did this data come from?
The data this quiz is built on is drawn from the British Election Survey. Respondents who expressed a preference on voting/party allegiance were drawn at random. We are grateful that they make their data file public. It's super fun bedtime reading. Honest.
3,946 people completed the British Election Survey. Of these 3,356 (85.0%) lived in England, 379 (9.6%) lived in Scotland, and 211 (5.3%) lived in Wales. Further, survey respondents lived in 844 different wards in 400 different parliamentary constituencies. Responses were collected between Dec 2019 and July 2020.
Reference: Fieldhouse, E., J. Green., G. Evans., J. Mellon, C. Prosser, R. de Geus, and J. Bailey (2021) 2019 BES Post-Election Random Probability Survey v.1.1.1 [computer file], May 2021

Sign up to our newsletter

Powered by NationBuilder