Perhaps you've been wondering whether to read Poles Apart? Or thinking about how it could apply to your work? Richard Bailey, writing for the PR Academy, reviewed Poles Apart and shares his thoughts here.
In his words: "This is an important book, addressing the question of how free access to information has not been met with greater understanding, but rather with ignorance and division. It’s also a useful book, providing a crash course in psychology and anthropology.
"It’s some achievement: to write such a well-researched, well-reasoned and serious-minded book about our unreasonable behaviour!"